CLEAN, EFFECTIVE, PURPOSE-DRIVEN INGREDIENTS THAT WORK.
✅ 100% natural ingredients ✅ Long-wearing protective barrier ✅ A little goes a long way ✅ Rugged, clean, Canadian-made
Activated Charcoal (Coconut-Derived)
What it is in nature: carbon. When plant matter (like coconut shells) is heated at high temp, it becomes highly porous.
That porous structure dramatically increases surface area. In nature and industry, charcoal is used for:
• Water filtration
• Air purification
• Surface binding of unwanted compounds
Why it’s in this formula:
Activated charcoal has a large internal surface area that allows it to bind to surface particles. In a topical cosmetic application:
• Interacts with surface debris
• Contributes to absorbent capacity
• Enhances density/strength of the barrier layer
Extra Virgin Organic Coconut Oil
What it is in nature:
Coconut oil is a lipid extracted from the meat of the coconut. It is naturally rich in saturated fatty acids, giving it a stable structure and smooth texture. Traditionally, it has been used as a conditioning oil for skin and hair.
Why it’s in this formula:
Coconut oil is a great carrier oil to combine + distribute the mineral ingredients evenly. In a topical cosmetic application it:
• Softens + conditions the skin’s surface
• Supports smooth, even spread of minerals
• Contributes to a cohesive barrier layer
• Helps the formula adhere comfortably during outdoor exposure
Organic Raw Shea Butter
What it is in nature:
Shea butter is a nutrient-rich fat extracted from the nut of the African shea tree (Vitellaria paradoxa). It contains natural fatty acids that give it a dense texture that melts when applied to skin.
Why it’s in this formula:
Shea butter provides rich emollience and structure. In a topical cosmetic application it:
• Softens + smooths the skin
• Helps support moisture retention
• Contributes to a protective skin barrier
• Enhances the creamy consistency of the formula
Kaolin Clay
What it is in nature:
Kaolin is a naturally occurring clay formed through the weathering of mineral-rich rock. It has a fine particle size and gentle absorbent properties.
Why it’s in this formula:
Kaolin helps balance the formula and refine skin finish. In a topical cosmetic application it:
• Absorbs excess surface oil
• Supports a smooth, even finish
• Contributes to mineral barrier density
• Enhances comfortable wear
Canadian Beeswax
What it is in nature:
Beeswax is a natural wax produced by honeybees to build honeycomb. It is composed of wax esters and fatty acids that create a durable, water-resistant structure in nature.
Why it’s in this formula:
Beeswax strengthens the structure of the formula. In a topical cosmetic application it:
• Forms a breathable protective layer
• Helps bind + stabilize ingredients
• Improves resistance to moisture and heat
• Enhances staying power on the skin
Non-Nano Zinc Oxide
What it is in nature:
Zinc oxide is a naturally occurring mineral compound composed of zinc and oxygen. In non-nano form, the particles remain larger and stay on the skin’s surface.
Why it’s in this formula:
Zinc oxide is a widely used mineral UV filter. In a topical cosmetic application it:
• Forms a reflective mineral layer on the skin
• Helps reduce the visible effects of UV exposure
• Contributes to broad-spectrum sun protection
• Supports a stable mineral barrier
Wintergreen Essential Oil
What it is in nature:
Wintergreen essential oil is distilled from the leaves of the wintergreen plant (Gaultheria procumbens). It contains naturally occurring aromatic compounds responsible for its crisp scent.
Why it’s in this formula:
Wintergreen contributes a cooling aromatic profile. In a topical cosmetic application it:
• Provides a fresh, cooling scent
• Enhances the sensory experience
• Contributes to an invigorating application
• Leaves a refreshing finish on the skin
Peppermint Essential Oil
What it is in nature:
Peppermint essential oil is distilled from the leaves of the peppermint plant (Mentha piperita). It contains naturally occurring menthol compounds that create its cooling aroma.
Why it’s in this formula:
Peppermint enhances the sensory experience of the formula. In a topical cosmetic application it:
• Provides a crisp, refreshing aroma
• Creates a cooling skin feel
• Enhances the invigorating application
• Supports a clean, fresh finish
